Growing the visitor economy


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Growing the visitor economy

Jul 19

At this CEDA breakfast, join Tourism Australia's John O'Sullivan for a closer look at global and domestic trends and the outlook for the visitor economy.


John O'Sullivan, Managing Director, Tourism Australia
Professor Richard Eccleston, Director, Institute for the Study of Social Change, College of Arts and Law, University of Tasmania

 Public event
 The Henry Jones Art Hotel, 25 Hunter Street, Hobart, TAS

 Breakfast (7.30am to 9.00am)

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Event overview

Tourism contributes $2.55 billion to the Tasmanian economy and supports around 36,700 jobs. With the right settings, the industry is poised for further strong growth.

CEDA welcomes Tourism Australia, Managing Director, John O’Sullivan for the latest insights into visitor demand and the strategic direction of Australia’s tourism industry. Can Tasmania and Australia strengthen its competitive edge, innovate and improve its offering to emerging markets? What are the drivers of growth in this dynamic sector?

Meet the speakers

John O'Sullivan
Managing Director, Tourism Australia

As Managing Director of the nation’s global tourism marketing agency, John is responsible for driving Tourism Australia’s strategies to increase demand for Australia’s tourism experiences and help to grow the sector to more than $115 billion by the end of the decade as part of the Tourism 2020 strategy.

John joined Tourism Australia in March 2014. He was previously Chief Operating Officer of Fox Sports. John has also held executive positions with Events Queensland (Chief Executive) and Football Federation Australia (Chief Commercial Officer), as well as with the Sydney 2000 Olympic and Paralympic Organising Committee. John has over 20 years’ experience in sports marketing, event management and media across Australia, the UK and the Middle East.


Professor Richard Eccleston
Director, Institute for the Study of Social Change, College of Arts and Law, University of Tasmania

Professor Richard Eccleston is Professor of Political Science and founding Director of the Institute for the Study of Social Change at the University of Tasmania. He is a specialist in comparative political economy. He takes a keen interest in Tasmanian politics and is a respected commentator on local and national political affairs. He is especially interested in research and strategies
that can contribute to a more prosperous and sustainable community.


Sponsorship opportunities available:

Align your brand with CEDA and communicate with hard-to-reach business, government and policy leaders by sponsoring this event. Contact Ben Luttrell on 03 9652 8403 or email.

Registration fees (including GST)

CEDA members and guestsPer person: $98
Table for 10: $882
Non-membersPer person: $150