Australia's sports economy: more than a game

Australia's sports economy: more than a game

May 21
CEDA explores the economic and social contribution the sports sector makes to the national economy.


Matt Carroll AM, Chief Executive Officer, Australian Olympic Committee
Peggy O'Neal AO, President, Richmond Football Club
Dr Vanessa Guthrie, Deputy Chair, Western Australian Cricket Association
Nicholas Hudson, Senior Manager, Government and Public Sector, EY

Event overview

The importance of the sports sector to Australia is multilayered. In a pre COVID-19 world, sports accounted for 2 per cent of GDP per capita and provided up to $83 billion of economic, health, educational and social benefits per year. 

As the push to restart the national economy builds, the world of sport is going to have an important role to play at several levels, both in terms of driving forward the economy and also in building community spirit - sport has the ability to positively affect the mental health of the nation. 

Speakers will: 

  • Shed light on the immediate and long term economic impacts locally and abroad; and 
  • Discuss future proofing and adapting the sector to survive during and post pandemic environments.
Livestream start times:
SA/NT: 12.00pm
WA: 10.30am

Meet the speakers

Matt Carroll AM
Chief Executive Officer, Australian Olympic Committee

Originally from the construction industry, Matt Carroll’s career as a sports executive stretches over 24 years’, taking in all aspects of sports administration. He has worked in three sports as a senior manager, including Chief Executive Officer, with roles encompassing grass roots sport development, professional leagues, national and international organisations and global sporting events. Matt has previously worked as Interim Chief Operating Officer at the Japanese Organising Committee for Rugby World Cup 2019, based in Tokyo leading the master planning, budget drafting and establishing the organisation structure for the Tournament. Matt was appointed Chief Executive Officer of the Australian Olympic Committee May 2017.

Peggy O'Neal AO
President, Richmond Football Club

Peggy has been president of the Richmond Football Club since October 2013, having served on the Club's board since 2005. She is the first woman to be president of an AFL club and, in 2017, the Richmond Football Club won the premiership for the first time in 37 years. The Club won the premiership again in 2019. In April 2018, Peggy was appointed by the AFL as one of the 12 members of its inaugural Competition Committee which advises the AFL Commission on issues regarding the design and future of the AFL competition. Since January 2020 she has also been a member of the AFL Mental Health Steering Committee.

Nicholas Hudson
Senior Manager, Government and Public Sector, EY

Nicholas brings over 15 of experience in consulting, advising and project management. He has worked across a range of industries, including property, sport, health and government. He is a Senior Manager in EY leading transformation projects and partnering with clients, both national and international, to deliver benefits to organisations as industries change. He was an elite rower representing Australia at World Rowing Cups and World Rowing Championships and was a reserve at the 2012 London Olympic Games. Nick began his career as a Project Manager for major property and infrastructure developments in Sydney. After relocating to Canberra to train at the Australian Institute of Sport, he was later part of the Senior Executive Service in the ACT Government as the Director for the City to the Lake project. Nick then moved to the federal government sector to work for the Federal Minister for Health and Minister for Sport, the Hon. Greg Hunt MP as the Sport and Population Health Adviser. In this role, he was involved in establishing the Wood Review, looking into sports integrity arrangements in Australia and the development of the National Sport Plan.

Meet the moderator

Dr Vanessa Guthrie
Deputy Chair, Western Australian Cricket Association

Dr Vanessa Guthrie is an experienced Executive and Director with a career spanning thirty years in the resources sector, in a variety of diverse minerals and energy resources. Vanessa has qualifications in geology, environment, law and business management including a PhD in Geology. She was awarded an Honorary Doctor of Science from Curtin University in 2017 for her contribution to sustainability, innovation and policy leadership in the resources industry. Vanessa is on the board of several organisations, including listed companies Santos Limited, Adelaide Brighton Limited, and Tronox Holdings PLC; the Australian Broadcasting Corporation, Curtin University and the WACA where she is Deputy Chair. She is an active member of the Australian Institute of Company Directors and Chief Executive Women (CEW), and a Fellow of the Australian Academy of Technological Sciences and Engineering (ATSE).

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Public event advice – Coronavirus

At CEDA we are proud to regularly convene and engage speakers and audiences as an essential element of our efforts to broaden discussion and debate of the most important policy issues facing Australia. In doing so, our first priority is always the safety and wellbeing of our guests and staff.

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