Event overview

In 2012, Aberdeen Group research showed that companies who optimise their customer analytics have revenues 90 per cent higher and retention rates three and a half times higher than companies who do not.

Using data effectively to segment and define actual business performance beyond traditional demographics, is the new approach to attracting, converting and retaining more customers. Successful organisations are using this new approach to redefine all aspects of marketing, selling and delivery. The results can be startling: attract more, convert faster and churn less.

CEDA is pleased to welcome one of Australia's most experienced advisors in data-driven insights, Joe Hindmarsh, Founder of the Revenue Performance Centre. He will share how customers and market segments can be engaged in greater depth, by applying data, analytics and process. He will provide real examples, touch on current trends and outline how your business can benefit from this approach.

Meet the speaker

Joe Hindmarsh
Founder, Revenue Performance Centre

Joe Hindmarsh is one of the region's most experienced consultants who has been heavily involved in pioneering and transforming revenue growth across some of Australia's leading organisations, by adopting data driven insights.

Joe has led numerous transformation projects involving the build and execution of revenue improvement solutions and change programs and has consulted to clients such as ClearView, St George Bank, Austral Bricks, Hunter Water, SAS Institute and Sydney Cricket & Sports Ground Trust.  

He has worked at Australian Business Solutions Group, Deloitte, Ernst & Young and CPA Australia. In 2007 as part of the Ernst & Young team, he created the revenue transformation tool which received the International Business Award from billionaire Donald J. Trump and a panel of global business leaders in Germany for their work in implementing change management projects for clients looking to grow revenue.

Supported by CEDA member: