Breakfast on the Run 2 #2- Managing intellectual assets

Breakfast on the Run 2 #2- Managing intellectual assets

NSW
Sep 17

For registration details please contact Melissa Burgo on 02 9779 9752.

 

Speakers

Marnie Williams, Consultant, Watermark Intellectual Asset Management & Group General Counsel, Unitised Building Group
 

 Public event
 17/09/2013
 CEDA Boardroom, Level 14, 9 Hunter Street, Sydney, NSW 2000

 Marketing/PR/Media
 Breakfast (7.45am to 9.00am)

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EVENT OVERVIEW

CEDA is pleased to welcome Unitised Building Group, Group General Counsel, Marnie Williams, for the next Breakfast on the Run event.
 
Traditionally, the only intangible assets shown in financial reporting statements were, at best, the costs of obtaining registrable intellectual property rights such as patents and trademarks. While it is still not always possible to assign monetary values to most internally generated intangible assets, they need to be considered and actively (and proactively) managed to maximise value creation.
 
Failure to do so can lead to critical consequences including inefficient resource allocation and negative impacts on the overall value of a business.
 
CEDA invites you to join Marnie Williams while she discusses the importance of managing intellectual assets, provides practical measures and makes observations on key emerging global trends.
CEDA's Breakfast on the Run series brings expert speakers to address and respond to key challenges in innovation.

CEDA is pleased to welcome Unitised Building Group, Group General Counsel, Marnie Williams, for the next Breakfast on the Run event.

Traditionally, the only intangible assets shown in financial reporting statements were, at best, the costs of obtaining registrable intellectual property rights such as patents and trademarks. While it is still not always possible to assign monetary values to most internally generated intangible assets, they need to be considered and actively (and proactively) managed to maximise value creation.

Failure to do so can lead to critical consequences including inefficient resource allocation and negative impacts on the overall value of a business.

CEDA invites you to join Marnie Williams while she discusses the importance of managing intellectual assets, provides practical measures and makes observations on key emerging global trends.

CEDA's Breakfast on the Run series brings expert speakers to address and respond to key challenges in innovation.

MEET THE SPEAKER

Marnie Williams
Group General Counsel
Unitised Building Group

 

Marnie is Group General Counsel & Company Secretary for Unitised Building, an innovative Australian based international construction group. She is also a Consultant to leading Australian intellectual property (IP) firm, Watermark Intellectual Asset Management.

She previously held the appointments of Group Corporate Counsel Asia Pacific for Associated British Foods plc and Senior Associate at another leading IP firm. She has extensive experience in all areas of IP and commercial law, IP strategy and business development strategy. She currently holds the elected appointments of Chair of the Intellectual Property/Information Technology Committee and Member of the Commercial Law Executive of the Law Institute of Victoria, the peak professional association for lawyers in Victoria.

Marnie is also an elected Member of the Law Faculty Research Committee of Monash University and is also undertaking a law PhD in medical law - a cross-faculty project between the Faculty of Law and the Faculty of Medicine at Monash University. She was recently ranked in Intellectual Asset Management's Strategy 300 (IAM300) - a list of 300 individuals that are considered The World Leading IP Strategists.

Sponsorship opportunities are available. Please contact Suzy Randjelovic on 02 9779 9751 or email.

Registration Fees (Including GST)

CEDA Members and Guests

$77.00 per person

Non-members

$88.00 per person


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  • Payment via credit card - a tax invoice/receipt will be emailed to you for accounting purposes.
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