Breakfast on the Run 2 #4 - Digital Mail-Shaping B2C Comms

Breakfast on the Run 2 #4 - Digital Mail-Shaping B2C Comms

Nov 13

Registration has now closed. For further details, please contact Melissa Burgo on 02 9779 9752.



David Hynes, Chairman - Digital Post Australia, Managing Director - Computershare Australia and Global Chairman - Computershare Communication Services  

 Public event
 CEDA Boardroom, Level 14, 9 Hunter Street, Sydney, NSW 2000

 Breakfast (7.45am to 9.00am)

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CEDA is pleased to welcome Unitised Building Group, Group General Counsel, Marnie Williams, for the next Breakfast on the Run event.
Traditionally, the only intangible assets shown in financial reporting statements were, at best, the costs of obtaining registrable intellectual property rights such as patents and trademarks. While it is still not always possible to assign monetary values to most internally generated intangible assets, they need to be considered and actively (and proactively) managed to maximise value creation.
Failure to do so can lead to critical consequences including inefficient resource allocation and negative impacts on the overall value of a business.
CEDA invites you to join Marnie Williams while she discusses the importance of managing intellectual assets, provides practical measures and makes observations on key emerging global trends.
CEDA's Breakfast on the Run series brings expert speakers to address and respond to key challenges in innovation.

The way we do business is constantly changing, one area in particular is digital mail. At the final Breakfast on the Run event for 2013, Chairman of Digital Post Australia, David Hynes, will address how this will occur and the results to improve;

• B2C communications; and
• Business economics.

Join CEDA to learn about pioneering digital mail for the Australian market from David's extensive experience of the communications industry and his insight into the future of communications.


David Hynes
Chairman of Digital Post Australia and Managing
Director for Computershare Australia and Global Chairman for Computershare Communication Services

David's 24 years of experience in the communications industry has seen him revolutionise traditional print and mail into digital communications.

David founded Chelsea Images in 1989, which was subsequently acquired by Computershare (Australia) in 2000. Over the past 13 years David has grown the Computershare Communication Services business around the globe and has lead their strategy for high quality services, plus innovative and sustainable multi-channel communications. His pursuit to deliver innovation has led him to bring Digital Postal Mail to Australia.

Sponsorship opportunities are available. Please contact Suzy Randjelovic on 02 9779 9751 or email.

Registration Fees (Including GST)

CEDA Members and Guests

$77.00 per person


$88.00 per person

All event registrations can now be made online via the Register Online link at the top of this page.

  • Payment via credit card - a tax invoice/receipt will be emailed to you for accounting purposes.
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