Australia as a tourist destination in the Asia Pacific

Australia as a tourist destination in the Asia Pacific

NSW
Aug 29
Registration has now closed. For registration information please contact Melissa Burgo on 02 9779 9752.

Speakers

John Alexander OAM, MP, Federal Member for Bennelong, Chair, Coalition Policy Committee on Tourism, Chair, Coalition Policy Committee on Infrastructure & Regional Development
Bruce Gosper, Chief Executive Officer, Austrade
Henry He, Regional General Manager – Australia & New Zealand, Southern China Airlines
John O’Sullivan, Managing Director, Tourism Australia

Event overview

In the year ending June 2013, inbound tourism to Australia from Asia had generated $13.2 billion in revenue. With projections that the Asian tourism market is set to generate a record $20.6 billion in the financial year ending 2015, and with 42 per cent of inbound tourist growth coming from China by 2020, the Australian tourism industry is well placed to advance from its current position of contributing six per cent of Australia's GDP.

Expanding the exposure of Australia as the holiday destination in the Asia Pacific region provides opportunities for the industry to further develop its reach into Asia and attract even more economic success; not only the direct economic contribution, but the flow on effect across a range of industries.

This CEDA forum will examine:

  • Removing the regulatory burden on the Australian tourism industry;
  • Improving productivity, innovation and quality in the Australian tourism sector;
  • Examining Sydney’s existing infrastructure and determining what needs to be done to enable long-term tourism sustainability;
  • Developing targeted strategies to widen the gates for inbound Asian tourists; and
  • Building competitive advantage in digital marketing.

Meet the keynote speaker

John Alexander OAM, MP
Federal Member for Bennelong, Chair, Coalition Policy Committee on Tourism, Chair, Coalition Policy Committee on Infrastructure & Regional Development

Meet the panel

Bruce Gosper
Chief Executive Officer, Austrade

Henry He
Regional General Manager – Australia & New Zealand, Southern China Airlines

John O’Sullivan
Managing Director, Tourism Australia

Supported by CEDA member

Event sponsor

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