New trends in trust and sentiment

New trends in trust and sentiment

QLD
Apr 19
At a time when trust in institutions is declining, recent research into community sentiment, trust and consumer and citizen behaviour provides valuable insight. Steven Spurr will discuss this year’s Edelman Trust Barometer results and what he sees that is changing.

Speakers

Steven Spurr, Chief Executive Officer, Edelman Australia

Event overview

Recent research into community sentiment and consumer and citizen behaviour exposes a declining trust in institutions and identifies challenges for business and barriers to reform.

The strategic and societal importance of trust in media, business and government should not be underestimated. The annual Edelman Trust Barometer research maps public sentiment locally and internationally. This year’s findings identify significant shifts. Steven Spurr will present the most recent Trust Barometer research and discuss the implications for strategy, policy, stakeholder relations and business initiatives.

This briefing is by invitation only to CEDA Trustees. Trustees are senior leaders nominated by CEDA member organisations. At CEDA boardroom briefings Trustees hear from an informed, expert guest speaker in a private, small group setting. Invitations to boardroom briefings are a valued benefit of CEDA membership. Chatham House Rule applies.

Meet the speaker

Steven Spurr
Chief Executive Officer, Edelman Australia

Edelman works globally to evolve, promote and protect the reputation of leading international brands. Steven joined Edelman Australia as CEO in 2016.  He has over two decades of consultancy and in-house experience focused on brand building and re-positioning, influencer programming, and policy and systems change.  Most recently he was COO of Edelman UK & Ireland.

Kindly hosted by CEDA member: