SA Icons: the importance of Brand

SA Icons: the importance of Brand

SA
Mar 31
CEDA welcomes key leaders from iconic South Australian companies and recognised industry experts to understand the value of brand in driving business success. The event will also feature the University of South Australia's internationally regarded Ehrenberg-Bass Institute for Marketing Science and will discuss how to create long term brand sustainability along with dealing with brand failures.

Speakers

Bob Beaumont, Chief Executive Officer, Beaumont Tiles
Alistair Haigh, Chief Executive Officer, Haigh's Chocolates
Kate Thiele, Chief Executive Officer, Guide Dogs SA/NT, Board Member Zoos SA
Kevin Webb, Managing Director, Spring Gully Foods

Event overview

CEDA is pleased to welcome the leaders of some of South Australia's best known brands to discuss the importance they place on branding as a key factor within the long term success of their businesses.

In today's global market, with technology, social media and business models all changing the nature of customer experiences, your brand is the way your customer perceives you, so having a branding strategy and clear branding position is arguable more critical than ever before.
Join CEDA, as we look at several iconic South Australian Brands, each operating in different markets, with different branding strategies and within different phases of the business cycle over the past few years.

The panel will be facilitated by Professor Jenni Romaniuk from UniSA's world renown Ehrenberg-Bass Institute for Marketing Science.

Meet the speakers

Bob Beaumont
Chief Executive Officer, Beaumont Tiles

Alistair Haigh
Chief Executive Officer, Haigh's Chocolates

Kate Thiele
Chief Executive Officer, Guide Dogs SA/NT, Board Member Zoos SA

Kevin Webb
Managing Director, Spring Gully Foods

Dr Jenni Romaniuk
Associate Director , (International) Ehrenberg-Bass Institute for Marketing Science UniSA

Supported by CEDA member

Event sponsor

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At CEDA we are proud to regularly convene and engage speakers and audiences as an essential element of our efforts to broaden discussion and debate of the most important policy issues facing Australia. In doing so, our first priority is always the safety and wellbeing of our guests and staff.

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