Design and the future economy

Design and the future economy

Oct 18
Join CEDA as we hear from key leaders discussing the role that design can play in stimulating the economy.


Dr Brandon Gien, CEO, Good Design Australia
Rosina Di Maria, Principal, Woods Bagot
Christian Reynolds, Director, Fusion Capital
Professor Joanne Cys, Pro Vice Chancellor: Division of Education, Arts and Social Science, University of South Australia

Event overview

As advanced economies across the world transition from being capital-intensive to knowledge-intensive, the importance of intangible assets such as design is growing. The introduction of new products, services, processes and systems can all assist economic growth. Design contributes to increased sales turnover and business competitiveness, as well as enhanced brand awareness and brand loyalty. It is crucial to capitalise on design’s potential to increase exports in both goods and services.

Many of South Australia’s successful and innovative businesses understand the value of good design and have integrated it into their services and processes. Join key leaders to hear how good design can transform businesses and in turn stimulate the economy. 

Event presentations

Dr Brandon Gien, Good Design Australia MP3

Moderated discussion MP3

Delegate handout PDF

Meet the keynote speaker

Dr Brandon Gien
CEO, Good Design Australia

Dr. Brandon Gien is the Founder of Good Design Australia and Chair of the annual Australian Good Design Awards. In 2015, Brandon was inaugurated as a Senator of the World Design Organization (WDO), the world body for Industrial Design. He was a member of the Board of Directors for three consecutive terms and elected President of the organisation from 2013 to 2015, the first Australian to hold this position. He is currently an Adjunct Professor of Industrial Design at the University of Canberra and co-host of popular television series: Australia by Design Innovation on Network TEN and ONE.

Meet the panel

Rosina Di Maria
Principal, Woods Bagot

Rosina Di Maria is a Principal in global architecture and design firm Woods Bagot, having joined in 2004. Rosina is an Interior Designer with extensive global experience across Europe, Russia, Asia and Australia. She returned to her hometown of Adelaide after leading the interiors portfolio in the Woods Bagot London studio.Rosina holds a position on the Property Council of Australia SA Division Council. Rosina is a strong supporter of the Arts and is Ministerially appointed as a Board Member of Jam Factory and Carclew Youth Arts. She is a national judge for multiple industry design awards and the Property Council of Australia Innovation & Excellence awards.

Christian Reynolds
Director, Fusion Capital

Christian is a multi-skilled global entrepreneur with extensive and diverse international experience within a variety of business models and operational environments from OEM’s to New Technology Start-up’s. From 2005 to 2012 Christian was Manufacturing Director at Tesla Motors Inc  where he guided their manufacturing programmes including the Good Design Award of the Year winning Tesla Model S and Tesla Roadster which was famously launched into space in 2018 by Elon Musk. After moving to Adelaide in 2014, Christian held the position of Managing Director of ZF Lemforder Australia from 2014 to 2018, and since 2015 Christian has built a portfolio of Start-up Co-Directorships including Brabham Automotive, Precision Busses and Fusion Capital.

Meet the chair

Professor Joanne Cys
Pro Vice Chancellor: Division of Education, Arts and Social Science, University of South Australia

Joanne is an Ambassador for the International Federation of Interior Architects/Designers (IFI) and a Design Ambassador for the Design Institute of Australia (DIA). She is a past National President of the DIA.  In 2016 she was inducted into Australia's Design Hall of Fame in recognition of her contributions to design policy, education and research and in 2017 she was selected by the Design Institute of Australia (DIA) as one of twenty-five South Australian Design Icons.

Additional participants to be confirmed.


Supported by CEDA member

Major sponsor

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