Mission and purpose for not for profits

Mission and purpose for not for profits

Feb 18
CEDA welcomes back Leunig Advisory Business Architect and Coach, Andrew Leunig for a morning tea discussion around setting a purpose and the fundamental priorities for a not for profit organisation. He will discuss the differences between purpose, mission and vision. Why language is important and why you need a shared mental model amongst the board and senior executives.



Andrew Leunig, Business Architect and Coach, Leunig Advisory

Event overview

Why do not for profit organisations exist and what is their ultimate purpose?
These are good questions for any organisation but they are critical for a not for profit to get right. As directors, executives and team members come and eventually go, being crystal clear on the purpose becomes the ultimate filter for both strategic and tactical decisions.

Many organisations suffer strategic drift. They drift away from their purpose. Money and growth becomes a major focus for some not for profits and organisations can lose sight of their ultimate purpose of changing lives for the better.

This briefing is by invitation only to CEDA Trustees. Trustees are senior leaders nominated by CEDA member organisations. At CEDA boardroom briefings Trustees hear from an informed, expert guest speaker in a private, small group setting. Invitations to boardroom briefings are a valued benefit of CEDA membership. Chatham House Rule applies.

Meet the speaker

Andrew Leunig
Business Architect and Coach, Leunig Advisory

Andrew is the Principal of Leunig Advisory and specialises in working with corporates, fast growing companies, family businesses and not for profits. He has helped hundreds of organisations (large and small) review and refresh their business model and review their strategy. Andrew is also a board adviser to a number of technology and mid-sized companies.

He is also a regular presenter at seminars and conferences locally and internationally, covering topics such as disruption, business model innovation, jobs of the future, the next economy and ancient wisdom. Andrew has broad corporate and finance experience. He has been involved and advised in mergers, acquisitions, exits, fund raising (debt and equity) and all manner of succession issues.


Kindly hosted by CEDA member:

Trustee event advice - Coronavirus

We at CEDA are proud to regularly convene and engage speakers and audiences as an essential element of our efforts to broaden discussion and debate of the most important policy issues facing Australia. In doing so, our first priority is always the safety and wellbeing of our guests and staff.

With that in mind, CEDA has postponed all Trustee events until 31 May 2020. However CEDA remains true to its purpose of providing platforms to inform and promote debate of critical issues and driving policy solutions and will continue critical discussions for Australia’s economic, social and environmental development through a digital events program including exclusive livestreams, podcasts and video.

Please contact CEDA if you have any concerns. CEDA is closely monitoring the situation and will promptly act on relevant health advice from the Australian government in relation to COVID-19.