Design and the economy

Design and the economy

Feb 19
Join your fellow Trustees as Good Design Australia CEO, Dr. Brandon Gien and UniSA Pro Vice Chancellor: Division of Education, Arts and Social Science, Professor Joanne Cys discuss the role that design can play in stimulating the economy.


Dr Brandon Gien, CEO, Good Design Australia
Professor Joanne Cys, Pro Vice Chancellor: Division of Education, Arts and Social Science, University of South Australia

Event overview

As advanced economies across the world transition from being capital-intensive to knowledge-intensive, the importance of intangible assets such as design is growing. The introduction of new products, services, processes and systems can all assist economic growth. Design contributes to increased sales turnover and business competitiveness, as well as enhanced brand awareness and brand loyalty. It is crucial to capitalise on design’s potential to increase exports in both goods and services. Many of South Australia’s successful and innovative businesses understand the value of good design and have integrated it into their services and processes.

This briefing is by invitation only to CEDA Trustees. Trustees are senior leaders nominated by CEDA member organisations. At CEDA boardroom briefings Trustees hear from an informed, expert guest speaker in a private, small group setting. Invitations to boardroom briefings are a valued benefit of CEDA membership. Chatham House Rule applies.

Meet the speakers

Dr Brandon Gien
CEO, Good Design Australia

Dr. Brandon Gien is the Founder of Good Design Australia and Chair of the annual Australian Good Design Awards. In 2015, Brandon was inaugurated as a Senator of the World Design Organization (WDO), the world body for Industrial Design. He was a member of the Board of Directors for three consecutive terms and elected President of the organisation from 2013 to 2015, the first Australian to hold this position. He is currently an Adjunct Professor of Industrial Design at the University of Canberra and co-host of popular television series: Australia by Design Innovation on Network TEN and ONE.

Professor Joanne Cys
Pro Vice Chancellor: Division of Education, Arts and Social Science, University of South Australia

Joanne is an Ambassador for the International Federation of Interior Architects/Designers (IFI) and a Design Ambassador for the Design Institute of Australia (DIA). She is a past National President of the DIA.  In 2016 she was inducted into Australia's Design Hall of Fame in recognition of her contributions to design policy, education and research and in 2017 she was selected by the Design Institute of Australia (DIA) as one of twenty-five South Australian Design Icons.

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