The business of tourism

The business of tourism

Aug 28

For registration information please contact Vicky Schembri on 03 9652 8402.

Australia's natural wonders have enticed the crowds from near and far for generations. While the economic outlook remains subdued, the sector is embarking on an ambitious strategy to regain ground and attract a new type of traveller.




 Public event
 Park Hyatt Melbourne, 1 Parliament Square, Melbourne, VIC

 Lunch (11.45am to 2.00pm)



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If you are not a member, see why you should become a CEDA member .


Australian tourism continues to be challenged by the fluctuation of the dollar, overseas economic conditions and recent environmental disasters. However, the sector has confronted these challenges head on with total tourism GDP growing 2.7 per cent in 2010-2011, contributing $34 billion of direct value to the economy and making an indirect contribution of in excess of $38 billion.

With the hope of more favourable conditions on the horizon, preparation for a return to better times in tourism is underway.

The Tourism 2020 strategy is a national approach to 'linking tourism supply with demand'. It seeks out opportunities to maximise growth, expand sectoral efficiencies and maximise returns for the benefit of the broader economy.

Join CEDA as we look at the business of tourism - implementation of the 2020 strategy, tourism infrastructure priorities and how changing tourism demand patterns are transforming industry business models.  This event will also examine:

  • changing tourism demand patterns in the face of a strong dollar and weak overseas sentiment; and
  • the manner in which Australian tourism operators are overcoming the downturn.


Julian Clark (Facilitator)
Chief Executive Officer, Lancemore Group

Des Crowe
National Chief Executive Officer, Australian Hotels Association

Andrew McEvoy
Managing Director, Tourism Australia

Carlita Warren
Director - Tourism Policy, Tourism and Transport Forum




Align your brand with CEDA and communicate with hard to reach business, government and policy leaders by sponsoring this event. Contact Monique Muldoon on 03 9652 8405 to discuss sponsorship opportunities.

Registration fees (including GST)
CEDA members and guests

$170 per person

$1292 x8
$1581 x 10
Non members $300 per person

All event registrations can now be made online via the Register Online link at the top of this page.

  • Payment via credit card - a tax invoice/receipt will be emailed to you for accounting purposes.
  • Payment via EFT or cheque - a tax invoice will be emailed to you together with details on how to make payment by EFT or cheque.

For assistance with using CEDA's online registration click here to access our simple user guide.


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