Growing the Visitor Economy

Growing the Visitor Economy

Jun 30
The visitor economy currently contributes $19.6 billion to the state economy and employs 200,000 people. The industry says that with the right settings this could grow to $34 billion and 310,000 jobs by 2020.


Ann Sherry AO, Advisor, Carnival Australia
Lyell Strambi, Chief Executive, Melbourne Airport
Brent Thomas, Head of Policy, Airbnb

Event overview

The services industry is at the forefront of the Australian economy, with the tourism sector now in a phase of exceptional growth. Victorian tourism has been boosted by new budget announcements including the $101 million Regional Tourism Infrastructure Fund, major transport projects and $38 million for Visit Victoria Marketing. 

Currently contributing $19.6 billion to the state economy and employing 200,000 people, the visitor economy industry says that with the right settings this could grow to $34 billion and 310,000 jobs by 2020.

Can Victoria and Australia strengthen its competitive edge, drive new innovation and improve its offering to emerging markets? What are the enablers of further growth in this dynamic sector?

 Join CEDA Victoria for this event, as we explore:

  • Global and domestic market trends and the outlook for Australia’s visitor economy;
  • The implications of a growing sector on urban renewal, infrastructure demand, regional development, employment and the wider economy;
  • How innovation and technology is reshaping the visitor experience and tourism demand; and
  • Policy and regulatory settings that will enable further development opportunities.

Meet the speakers

Ann Sherry AO
Advisor, Carnival Australia

Ann is one of Australia's leading business executives with a career that spans Government, Banking and Cruise Tourism. She is currently the Chairman of Carnival Australia, the largest cruise ship operator in Australasia and a division of Carnival Corporation & Plc. After joining as Chief Executive Officer in 2007, she has transformed the industry and growth has been in double digits each year since. Ann is also the Chair of UNICEF Australia and currently holds non-executive roles with National Australia Bank, Sydney Airport, Palladium Group, Rugby Australia, Cape York Partnerships, Museum of Contemporary Art Australia, Infrastructure Victoria and Philanthropy Australia.

Lyell Strambi
Chief Executive, Melbourne Airport

Lyell Strambi was appointed Managing Director and Chief Executive Officer of Australian Pacific Airports Corporation, the owner and operator of Melbourne and Launceston airports in September 2015. Mr Strambi was previously the CEO of Qantas Domestic, after joining the airline as Group Executive Operations. Previously Mr Strambi was based in London as Chief Operating Officer of Virgin Atlantic Airways.

Brent Thomas
Head of Policy, Airbnb

Brent Thomas is responsible for public policy in Airbnb’s Australia and New Zealand team. He has held senior policy and corporate affairs roles across the banking and technology sector, including Vice President, Public Policy and Corporate Affairs at Mastercard, Head of Corporate Affairs at eBay and Chief of Staff to the Managing Director at PayPal Australia.

Supported by CEDA member

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