Shaping WA: agribusiness outlook

Shaping WA: agribusiness outlook

Oct 10
CEDA’s second event of the Shaping WA series focusses on the transformational technologies driving diversification across agriculture and regional WA.


Dr Tash Ayers, Managing Director and Cofounder, Agristart
Bruce Cheung, Chairman, Pardoo Beef Corporation
Dr Ross Kingwell, Economics and Business Analysis Manager, Australian Export Grains Innovation Centre (AEGIC)
Dr Michael Robertson, Science Director - Agriculture and Food, CSIRO

Event overview

The growth of innovators and disrupters in the agriculture sector, along with Australia’s geographical location, makes WA perfectly positioned to capitalise on a global scale.

Join our esteemed speakers as they discuss the challenges, opportunities and the economic outlook to diversify and support the state’s economy.

Event presentations

Dr Ross Kingwell, Australian Export Grains Innovation Centre (AEGIC) PDF | MP3

Bruce Cheung, Pardoo Beef Corporation PDF | MP3

Dr Tash Ayers, AgriStart Pty Ltd PDF | MP3

Dr Michael Robertson, CSIRO MP3

Panel discussion MP3

Delegate handout PDF

Meet the speakers

Dr Tash Ayers
Managing Director and Cofounder, Agristart

Tash Ayers founded and leads AgriStart Pty Ltd and UniBiz Connect. She specialises in innovation training and mentoring, especially for regional areas. AgriStart has helped businesses working in all aspects of primary industries, from lettuce and avocado farmers, grain and livestock farmers, as well as technology companies supporting agribusinesses.  Tash has an agricultural background and spent 8 years as a researcher/lecturer at the University of Western Australia, University of Glasgow, University of Southern California and University of Sydney.

Bruce Cheung
Chairman, Pardoo Beef Corporation

Bruce Cheung is the Chairman of Pardoo Beef Corporation which is wholly owned by him and his family. Bruce Cheung has taken on a transformational project for the Pilbara pastoral industry and one which will see the region go from one of live export to quality highly sought after boxed beef for Asian markets. He is a passionate and tireless advocate of the Pilbara region and Western Australia which he promotes during his extensive travels to important international markets. An astute marketeer with over three decades of experience in Asian markets, he has chosen to share these benefits with the State of Western Australia.

Dr Ross Kingwell
Economics and Business Analysis Manager, Australian Export Grains Innovation Centre (AEGIC)

Ross Kingwell is chief economist in AEGIC (Australian Export Grains Innovation Centre), a joint initiative of the WA State Government and the Grains Research and Development Corporation. He is also a professor of agricultural economics in the School of Agriculture and Environment at the University of Western Australia (UWA). He chairs the Australian Farm Institute’s research advisory committee and has served as co-editor of the Australian Journal of Agricultural and Resource Economics. He is a past-president of the Australasian Agricultural and Resource Economics Society and is a distinguished fellow of that society. Ross’s research interests and expertise are principally in farming systems and industry analysis. A current emphasis in his research is grain supply chains in Australia, competitor analyses and grain demand analysis.

Dr Michael Robertson
Science Director - Agriculture and Food, CSIRO

Dr Michael Robertson is the Deputy Director of CSIRO Agriculture and Food. He is based in Perth, Western Australia. His research background is in crop agronomy and simulation modelling, where his work has aimed to analyse and understand broadacre farming systems to inform better management regimes for economic, environmental and social outcomes. His 25 year career in CSIRO has lead him to work in the tropics, subtropics, temperate and Mediterranean zones across Australia. As part of his current role he is leading an initiative in ‘digital agriculture’ that brings together agricultural researchers and information and communication technology experts in CSIRO to explore new ways in which digital technologies can improve the way research is conducted and results are delivered to end users.

Meet the facilitator

Todd Mairs
Director, Churchill Consulting

Supported by CEDA member

Event sponsor

Public event advice – Coronavirus

At CEDA we are proud to regularly convene and engage speakers and audiences as an essential element of our efforts to broaden discussion and debate of the most important policy issues facing Australia. In doing so, our first priority is always the safety and wellbeing of our guests and staff.

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