Shaping WA: the business of tourism

Shaping WA: the business of tourism

May 1
CEDA welcomes influential industry leaders to share their ideas as we look at WA’s tourism infrastructure priorities and how changing tourism demand patterns are transforming industry business models.


Rebecca Brown, Director General, WA Department of Jobs, Tourism, Science and Innovation
John O'Sullivan, Managing Director, Tourism Australia
Robert Taylor, Chief Executive Officer, Western Australian Indigenous Tourism Operators Council
Bryan Carr, Managing Director and Chief Executive Officer, OpenDNA

Event overview

As a key driver injecting $11.8 billion in the state’s economy and generating approximately 104,000 jobs, tourism is fundamental to the success of WA. 

While across the country, international visitors have boomed, WA’s tourism market is declining and currently relying on a steady influx of interstate visitors to feed the local tourism industry.

With new infrastructure, new hotels and direct flights to key capital and regional centres, join CEDA to hear from WA Department of Jobs, Tourism, Science and Innovation Director General, Rebecca Brown and Tourism Australia Managing Director, John O’Sullivan on how WA can take advantage of these assets. Rebecca and John will be joined by Western Australian Indigenous Tourism Operators Council Chief Executive Officer, Robert Taylor for a panel discussion.

Event presentations

John O’Sullivan, Tourism Australia MP3

Rebecca Brown, WA Department of Jobs, Tourism, Science and Innovation MP3

Moderated discussion MP3

Delegate handout PDF

Meet the speakers

Rebecca Brown
Director General, WA Department of Jobs, Tourism, Science and Innovation

Rebecca Brown commenced as Director General of the Department of Jobs, Tourism, Science and Innovation in September 2018. In this role, she is also Chief Executive Officer of Tourism Western Australia. She has worked across both federal and state government agencies in a range of senior roles across revenue and economic policy, social policy, resourcing and performance.

John O'Sullivan
Managing Director, Tourism Australia

John O’Sullivan joined Tourism Australia as the organisation’s Managing Director in March 2014.

In the four years since, John has successfully overseen the evolution of the organisation’s award winning global campaign ‘There’s nothing like Australia’ – from its food and wine focused ‘Restaurant Australia’ campaign (launched in 2014) to the emotive ‘Aquatic and Coastal’ campaign (2016). This year, John has led the organisation for the launch of its biggest ever campaign for the US market with the ‘Dundee: The Son of a Legend Returns’ at the 2018 Super Bowl.

During his time at Tourism Australia, John has also focused on growing the organisation’s partnership marketing effort and partner contributions to more than $65 million annually whilst also transforming the organisation’s digital capabilities to reflect changing consumer behaviours and to better tackle conversion challenges.

Meet the panel

Robert Taylor
Chief Executive Officer, Western Australian Indigenous Tourism Operators Council

Robert is Nhanda, Yamaji heritage. He has been in the hospitality industry for over 25 years. In this time, he has owned, run and managed businesses in the hospitality, tourism, mining and construction industries.  Having an entrepreneurial spirit, he has proved his capability of diversification utilising his skills and knowledge to cross over industries in order to develop diverse income streams. Robert became CEO of WAITOC in 2015. In this time, with the support of the Board and his team, he has successfully delivered the Aboriginal Tourism Development Program. Growing over 40 Aboriginal businesses across WA. These businesses have created 104 full time equivalent jobs for urban, regional and remote communities and has seen success for a national Aboriginal tourism award with Go Cultural Aboriginal Tours and experiences who are a part of the funding programs.

Bryan Carr
Managing Director and Chief Executive Officer, OpenDNA

Bryan is Managing Director and CEO of Artificial Intelligence (AI)d an e-Commerce marketing company OpenDNA which provides fully integrated digital marketing and customer acquisition services focussed on driving online sales of products and services. Its customers and partners include a range of tourism related businesses including airports, tour operators, tour aggregators and destinations.

Supported by CEDA member

Event sponsor

Further sponsorship available:

Align your brand with CEDA and communicate with hard-to-reach business, government and policy leaders by sponsoring this event. Contact Kwai Steinohrt on 08 6104 7102 or email
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